In late 2019/early 2020, the Division of Environmental Health Science and Practice (DEHSP) developed a comprehensive strategic plan that outlined the key focus areas, objectives, and milestones the division planned to accomplish by 2024. The strategic plan was being disseminated right as the world was grappling with the uncertainty, fear, and panic of the COVID-19 pandemic. Like so many other businesses and organizations, almost overnight we faced a monumental disruption to the ways we had to think about our division’s priorities and resources. While we had an intricately crafted and thoroughly researched strategic plan, we soon learned we would need to be flexible and adapt to the unexpected changes resulting from COVID-19.
Within any project, business, or organization, the imperative of crafting detailed roadmaps is clear: you need them to achieve your goals and to prioritize resources while maximizing efficiency. Without a clear definition of how you will achieve success or get from point A to point B, projects or organizations can face delays, cost overruns, or an end result that isn’t desired.
Following the completion of the division’s strategic plan, the concept of lift points was developed by division leaders to identify the work that would successfully lift the reach and impact of the entire division. The lift point concept provided leaders with a framework for implementing the strategic plan in a way that attempted to remove silos across the division, highlighted the cross-cutting nature of division-wide priorities, and further prioritized strategic plan objectives through 2024. With CDC’s response to the COVID-19 pandemic, however, DEHSP staff availability became limited, resources were stretched to capacity, and the strategic plan implementation efforts were temporarily halted. After six months of dedicating resources almost exclusively to the pandemic response, leadership revisited the lift points with a renewed understanding of the importance of establishing and implementing clear-cut, focused priorities. We recognized the value in strategically directing division resources to strengthen programming and maximize efficiencies. Division leaders chose to re-focus their energy on clarifying and addressing the lift points, despite the challenging resource constraints.
Charting The Path Forward: Establishing Lift Points
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